ZoomInfo vs Apollo.io
An independent, side-by-side comparison of two Sales Intelligence providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
ZoomInfo vs Apollo.io at a glance
Editorial sub-scores are RankedVendors estimates.
Verdict
ZoomInfo is the higher-ranked of the two on RankedVendors (92/100 vs 91/100), but both are credible Sales Intelligence options. ZoomInfo fits small business, mid-market, enterprise; Apollo.io fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
ZoomInfo
ZoomInfo supplies prospecting data and buying signals.
Best for: Small business, Mid-market, Enterprise
Read ZoomInfo reviewApollo.io
Apollo.io supplies prospecting data and buying signals.
Best for: Small business, Mid-market, Enterprise
Read Apollo.io reviewZoomInfo vs Apollo.io — FAQ
Is ZoomInfo better than Apollo.io?
On RankedVendors, ZoomInfo scores 92/100 versus Apollo.io's 91/100, so ZoomInfo ranks higher overall in Sales Intelligence. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between ZoomInfo and Apollo.io?
ZoomInfo supplies prospecting data and buying signals. Apollo.io supplies prospecting data and buying signals. Both compete in Sales Intelligence; compare their strengths and best-fit company sizes above.
Which is better value, ZoomInfo or Apollo.io?
Our editorial value scores put ZoomInfo at 93/100 and Apollo.io at 90/100. ZoomInfo is Quote-based; Apollo.io is Quote-based. Request quotes from both to compare against your scale.