ZoomInfo vs Apollo.io
An independent, side-by-side comparison of two Sales Intelligence providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
ZoomInfo vs Apollo.io at a glance
Editorial sub-scores are RankedVendors estimates.
Verdict
Apollo.io is the higher-ranked of the two on RankedVendors (91/100 vs 75/100), but both are credible Sales Intelligence options. ZoomInfo fits small business, mid-market, enterprise; Apollo.io fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
ZoomInfo
ZoomInfo is a B2B contact and company intelligence platform.
Best for: Small business, Mid-market, Enterprise
Read ZoomInfo reviewApollo.io
Apollo.io supplies prospecting data and buying signals.
Best for: Small business, Mid-market, Enterprise
Read Apollo.io reviewZoomInfo vs Apollo.io — FAQ
Is ZoomInfo better than Apollo.io?
On RankedVendors, Apollo.io scores 91/100 versus ZoomInfo's 75/100, so Apollo.io ranks higher overall in Sales Intelligence. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between ZoomInfo and Apollo.io?
ZoomInfo is a B2B contact and company intelligence platform. Apollo.io supplies prospecting data and buying signals. Both compete in Sales Intelligence; compare their strengths and best-fit company sizes above.
Which is better value, ZoomInfo or Apollo.io?
Our editorial value scores put ZoomInfo at 77/100 and Apollo.io at 90/100. ZoomInfo is Quote-based; Apollo.io is Quote-based. Request quotes from both to compare against your scale.