Sprout Social vs Mailchimp
An independent, side-by-side comparison of two Digital Marketing providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
Sprout Social vs Mailchimp at a glance
Editorial sub-scores are RankedVendors estimates.
| Sprout Social | Mailchimp | |
|---|---|---|
| Overall score | 88/100 | 88/100 |
| Tier | Elite | Premium |
| Capability (editorial) | 86 | 87 ✓ |
| Ease of use (editorial) | 85 | 85 |
| Value (editorial) | 84 | 90 ✓ |
| Best for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Pricing model | Quote-based | Quote-based |
| Headquarters | — | — |
| Founded | — | — |
Verdict
Sprout Social and Mailchimp are evenly matched (both 88/100). Sprout Social fits small business, mid-market, enterprise; Mailchimp fits small business, mid-market, enterprise. The right pick depends on your specific requirements.
Where each one stands out
Sprout Social
Sprout Social supports SEO, paid media, and growth analytics.
Best for: Small business, Mid-market, Enterprise
Read Sprout Social reviewMailchimp
Mailchimp supports SEO, paid media, and growth analytics.
Best for: Small business, Mid-market, Enterprise
Read Mailchimp reviewSprout Social vs Mailchimp — FAQ
Is Sprout Social better than Mailchimp?
Sprout Social and Mailchimp are evenly matched on RankedVendors (both 88/100) in Digital Marketing. The better fit comes down to your specific requirements, budget, and company size.
What is the difference between Sprout Social and Mailchimp?
Sprout Social supports SEO, paid media, and growth analytics. Mailchimp supports SEO, paid media, and growth analytics. Both compete in Digital Marketing; compare their strengths and best-fit company sizes above.
Which is better value, Sprout Social or Mailchimp?
Our editorial value scores put Sprout Social at 84/100 and Mailchimp at 90/100. Sprout Social is Quote-based; Mailchimp is Quote-based. Request quotes from both to compare against your scale.