Sprout Social vs Hootsuite
An independent, side-by-side comparison of two Digital Marketing providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
Sprout Social vs Hootsuite at a glance
Editorial sub-scores are RankedVendors estimates.
| Sprout Social | Hootsuite | |
|---|---|---|
| Overall score | 88/100 | 89/100 ✓ |
| Tier | Elite | Elite |
| Capability (editorial) | 86 | 89 ✓ |
| Ease of use (editorial) | 85 | 87 ✓ |
| Value (editorial) | 84 | 91 ✓ |
| Best for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Pricing model | Quote-based | Quote-based |
| Headquarters | — | — |
| Founded | — | — |
Verdict
Hootsuite is the higher-ranked of the two on RankedVendors (89/100 vs 88/100), but both are credible Digital Marketing options. Sprout Social fits small business, mid-market, enterprise; Hootsuite fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
Sprout Social
Sprout Social supports SEO, paid media, and growth analytics.
Best for: Small business, Mid-market, Enterprise
Read Sprout Social reviewHootsuite
Hootsuite supports SEO, paid media, and growth analytics.
Best for: Small business, Mid-market, Enterprise
Read Hootsuite reviewSprout Social vs Hootsuite — FAQ
Is Sprout Social better than Hootsuite?
On RankedVendors, Hootsuite scores 89/100 versus Sprout Social's 88/100, so Hootsuite ranks higher overall in Digital Marketing. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between Sprout Social and Hootsuite?
Sprout Social supports SEO, paid media, and growth analytics. Hootsuite supports SEO, paid media, and growth analytics. Both compete in Digital Marketing; compare their strengths and best-fit company sizes above.
Which is better value, Sprout Social or Hootsuite?
Our editorial value scores put Sprout Social at 84/100 and Hootsuite at 91/100. Sprout Social is Quote-based; Hootsuite is Quote-based. Request quotes from both to compare against your scale.