Mailchimp vs Sprout Social
An independent, side-by-side comparison of two Digital Marketing providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
Mailchimp vs Sprout Social at a glance
Editorial sub-scores are RankedVendors estimates.
| Mailchimp | Sprout Social | |
|---|---|---|
| Overall score | 88/100 | 88/100 |
| Tier | Premium | Elite |
| Capability (editorial) | 87 ✓ | 86 |
| Ease of use (editorial) | 85 | 85 |
| Value (editorial) | 90 ✓ | 84 |
| Best for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Pricing model | Quote-based | Quote-based |
| Headquarters | — | — |
| Founded | — | — |
Verdict
Mailchimp and Sprout Social are evenly matched (both 88/100). Mailchimp fits small business, mid-market, enterprise; Sprout Social fits small business, mid-market, enterprise. The right pick depends on your specific requirements.
Where each one stands out
Mailchimp
Mailchimp supports SEO, paid media, and growth analytics.
Best for: Small business, Mid-market, Enterprise
Read Mailchimp reviewSprout Social
Sprout Social supports SEO, paid media, and growth analytics.
Best for: Small business, Mid-market, Enterprise
Read Sprout Social reviewMailchimp vs Sprout Social — FAQ
Is Mailchimp better than Sprout Social?
Mailchimp and Sprout Social are evenly matched on RankedVendors (both 88/100) in Digital Marketing. The better fit comes down to your specific requirements, budget, and company size.
What is the difference between Mailchimp and Sprout Social?
Mailchimp supports SEO, paid media, and growth analytics. Sprout Social supports SEO, paid media, and growth analytics. Both compete in Digital Marketing; compare their strengths and best-fit company sizes above.
Which is better value, Mailchimp or Sprout Social?
Our editorial value scores put Mailchimp at 90/100 and Sprout Social at 84/100. Mailchimp is Quote-based; Sprout Social is Quote-based. Request quotes from both to compare against your scale.