Keap vs HubSpot CRM
An independent, side-by-side comparison of two CRM Software providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
Keap vs HubSpot CRM at a glance
Editorial sub-scores are RankedVendors estimates.
| Keap | HubSpot CRM | |
|---|---|---|
| Overall score | 72/100 | 91/100 ✓ |
| Tier | Standard | Elite |
| Capability (editorial) | 74 | 91 ✓ |
| Ease of use (editorial) | 73 | 88 ✓ |
| Value (editorial) | 72 | 88 ✓ |
| Best for | Small business, Mid-market | Small business, Mid-market, Enterprise |
| Pricing model | Quote-based | Quote-based |
| Headquarters | — | — |
| Founded | — | — |
Verdict
HubSpot CRM is the higher-ranked of the two on RankedVendors (91/100 vs 72/100), but both are credible CRM Software options. Keap fits small business, mid-market; HubSpot CRM fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
Keap
Keap is CRM and marketing automation for small businesses.
Best for: Small business, Mid-market
Read Keap reviewHubSpot CRM
HubSpot CRM is a CRM platform for managing pipeline, contacts, and revenue forecasting.
Best for: Small business, Mid-market, Enterprise
Read HubSpot CRM reviewKeap vs HubSpot CRM — FAQ
Is Keap better than HubSpot CRM?
On RankedVendors, HubSpot CRM scores 91/100 versus Keap's 72/100, so HubSpot CRM ranks higher overall in CRM Software. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between Keap and HubSpot CRM?
Keap is CRM and marketing automation for small businesses. HubSpot CRM is a CRM platform for managing pipeline, contacts, and revenue forecasting. Both compete in CRM Software; compare their strengths and best-fit company sizes above.
Which is better value, Keap or HubSpot CRM?
Our editorial value scores put Keap at 72/100 and HubSpot CRM at 88/100. Keap is Quote-based; HubSpot CRM is Quote-based. Request quotes from both to compare against your scale.