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Insightly vs Zoho CRM

An independent, side-by-side comparison of two CRM Software providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.

Insightly vs Zoho CRM at a glance

Editorial sub-scores are RankedVendors estimates.

InsightlyZoho CRM
Overall score83/10091/100
TierPremierElite
Capability (editorial)8493
Ease of use (editorial)8387
Value (editorial)8488
Best forSmall business, Mid-marketSmall business, Mid-market, Enterprise
Pricing modelQuote-basedQuote-based
Headquarters
Founded

Verdict

Zoho CRM is the higher-ranked of the two on RankedVendors (91/100 vs 83/100), but both are credible CRM Software options. Insightly fits small business, mid-market; Zoho CRM fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.

Where each one stands out

Insightly

Insightly is a CRM and project delivery platform for SMBs.

Best for: Small business, Mid-market

Read Insightly review

Zoho CRM

Zoho CRM is a CRM platform for managing pipeline, contacts, and revenue forecasting.

Best for: Small business, Mid-market, Enterprise

Read Zoho CRM review

Insightly vs Zoho CRM — FAQ

Is Insightly better than Zoho CRM?

On RankedVendors, Zoho CRM scores 91/100 versus Insightly's 83/100, so Zoho CRM ranks higher overall in CRM Software. The right choice still depends on your size, budget, and must-have features — see the breakdown above.

What is the difference between Insightly and Zoho CRM?

Insightly is a CRM and project delivery platform for SMBs. Zoho CRM is a CRM platform for managing pipeline, contacts, and revenue forecasting. Both compete in CRM Software; compare their strengths and best-fit company sizes above.

Which is better value, Insightly or Zoho CRM?

Our editorial value scores put Insightly at 84/100 and Zoho CRM at 88/100. Insightly is Quote-based; Zoho CRM is Quote-based. Request quotes from both to compare against your scale.