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Ahrefs vs Moz

An independent, side-by-side comparison of two Digital Marketing providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.

Ahrefs vs Moz at a glance

Editorial sub-scores are RankedVendors estimates.

AhrefsMoz
Overall score91/10091/100
TierEliteElite
Capability (editorial)9092
Ease of use (editorial)8991
Value (editorial)9089
Best forSmall business, Mid-market, EnterpriseSmall business, Mid-market, Enterprise
Pricing modelQuote-basedQuote-based
Headquarters
Founded

Verdict

Ahrefs and Moz are evenly matched (both 91/100). Ahrefs fits small business, mid-market, enterprise; Moz fits small business, mid-market, enterprise. The right pick depends on your specific requirements.

Where each one stands out

Ahrefs

Ahrefs supports SEO, paid media, and growth analytics.

Best for: Small business, Mid-market, Enterprise

Read Ahrefs review

Moz

Moz supports SEO, paid media, and growth analytics.

Best for: Small business, Mid-market, Enterprise

Read Moz review

Ahrefs vs Moz — FAQ

Is Ahrefs better than Moz?

Ahrefs and Moz are evenly matched on RankedVendors (both 91/100) in Digital Marketing. The better fit comes down to your specific requirements, budget, and company size.

What is the difference between Ahrefs and Moz?

Ahrefs supports SEO, paid media, and growth analytics. Moz supports SEO, paid media, and growth analytics. Both compete in Digital Marketing; compare their strengths and best-fit company sizes above.

Which is better value, Ahrefs or Moz?

Our editorial value scores put Ahrefs at 90/100 and Moz at 89/100. Ahrefs is Quote-based; Moz is Quote-based. Request quotes from both to compare against your scale.