ActiveCampaign CRM vs HubSpot CRM
An independent, side-by-side comparison of two CRM Software providers — scores, pricing, company-size fit, and strengths — to help you pick the right one.
ActiveCampaign CRM vs HubSpot CRM at a glance
Editorial sub-scores are RankedVendors estimates.
| ActiveCampaign CRM | HubSpot CRM | |
|---|---|---|
| Overall score | 81/100 | 91/100 ✓ |
| Tier | Premium | Elite |
| Capability (editorial) | 83 | 91 ✓ |
| Ease of use (editorial) | 77 | 88 ✓ |
| Value (editorial) | 78 | 88 ✓ |
| Best for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Pricing model | Quote-based | Quote-based |
| Headquarters | — | — |
| Founded | — | — |
Verdict
HubSpot CRM is the higher-ranked of the two on RankedVendors (91/100 vs 81/100), but both are credible CRM Software options. ActiveCampaign CRM fits small business, mid-market, enterprise; HubSpot CRM fits small business, mid-market, enterprise. Match the shortlist to your size and must-have features, and trial before committing.
Where each one stands out
ActiveCampaign CRM
ActiveCampaign CRM is a CRM platform for managing pipeline, contacts, and revenue forecasting.
Best for: Small business, Mid-market, Enterprise
Read ActiveCampaign CRM reviewHubSpot CRM
HubSpot CRM is a CRM platform for managing pipeline, contacts, and revenue forecasting.
Best for: Small business, Mid-market, Enterprise
Read HubSpot CRM reviewActiveCampaign CRM vs HubSpot CRM — FAQ
Is ActiveCampaign CRM better than HubSpot CRM?
On RankedVendors, HubSpot CRM scores 91/100 versus ActiveCampaign CRM's 81/100, so HubSpot CRM ranks higher overall in CRM Software. The right choice still depends on your size, budget, and must-have features — see the breakdown above.
What is the difference between ActiveCampaign CRM and HubSpot CRM?
ActiveCampaign CRM is a CRM platform for managing pipeline, contacts, and revenue forecasting. HubSpot CRM is a CRM platform for managing pipeline, contacts, and revenue forecasting. Both compete in CRM Software; compare their strengths and best-fit company sizes above.
Which is better value, ActiveCampaign CRM or HubSpot CRM?
Our editorial value scores put ActiveCampaign CRM at 78/100 and HubSpot CRM at 88/100. ActiveCampaign CRM is Quote-based; HubSpot CRM is Quote-based. Request quotes from both to compare against your scale.